List: Marketing | Curated by Melissa Gouty

Dec 17, 2023
27 stories
MarketingGreat marketing insights from the past and the present. Ideas to make any business more successful.
In
Better Marketing
by
Melissa Gouty
How to Market Literacy: Cool Lessons from Jay-Z and the Brooklyn Public LibraryPop culture, art, and celebrity
Sep 8, 2023
18
Sep 8, 2023
18
In
Better Marketing
by
Zulie Rane
If You Believe Aggressive Marketing Doesn’t Work, You’re (Unfortunately) WrongFeel-good marketing might win you friends, but not much money
Sep 13, 2023
151
Sep 13, 2023
151
In
The Writing Cooperative
by
Melissa Gouty
5 Surprising Ways to Market Yourself as a Creative that Regular People OverlookResumes aren’t one!
Jul 15, 2022
2
Jul 15, 2022
2
In
Literature Lust
by
Melissa Gouty
Conquer Facebook Phobia and the Terror of Self-PromotionAnd yes, Facebook Phobia does exist
Nov 12, 2019
2
Nov 12, 2019
2
In
The Writing Cooperative
by
Melissa Gouty
Do Book Blurbs Matter? Do You Really Need Them to Sell Your Book?What You Need to Know
Apr 15, 2023
4
Apr 15, 2023
4
In
Better Marketing
by
Melissa Gouty
How To Get to the Top of the Food Chain: Genius Marketing by InsinkeratorThe original garbage disposal
Oct 24, 2022
1
Oct 24, 2022
1
In
Literature Lust
by
Melissa Gouty
How Rudolph the Red-Nosed Reindeer Became Every Marketer’s DreamRobert May’s Iconic Creation
Dec 22, 2022
1
Dec 22, 2022
1
In
Better Marketing
by
Melissa Gouty
The Great Poet Ern Malley (Who Never Existed)Everyone thought the character was a literary genius
Aug 7, 2020
2
Aug 7, 2020
2
In
Literature Lust
by
Melissa Gouty
What Writers Need to Know About ReadabilityDo we need to “dumb” it down? The simple answer is “YES”
Jul 31, 2020
2
Jul 31, 2020
2
In
Marketing Made Simple
by
Felicia C. Sullivan
Let’s Talk About How to Build a BrandIt’s more than fancy fonts and clever logos
Feb 18, 2019
69
Feb 18, 2019
69
In
The Startup
by
Melissa Gouty
AI, Copywriting, and Belief in the Human HeartRemember the Replicator on StarTrek?
Oct 3, 2019
3
Oct 3, 2019
3
In
The Writing Cooperative
by
Melissa Gouty
Want an Easy Way to Promote Your Book? Here’s One Surefire, Cheap TacticVisuals work
Jun 17, 2022
10
Jun 17, 2022
10
In
The Startup
by
Melissa Gouty
How to Sell 60 Million Books in Spite of the CriticsA look back at Robert James Waller’s The Bridges of Madison County
Mar 4, 2020
2
Mar 4, 2020
2
In
Better Marketing
by
Melissa Gouty
The Epic, Blockbuster Marketing of Dude Wipes—and How To Copy ItWho knew men need special butt baths?
Apr 26, 2022
Apr 26, 2022
In
Better Marketing
by
Melissa Gouty
Delightful Dolly Parton is the Perfect Celebrity to Sell Cakes: Here’s WhyThe right “mix”
Feb 15, 2022
2
Feb 15, 2022
2
In
Better Marketing
by
Melissa Gouty
How One Savvy Marketer Made Use of Current Events to Promote His BusinessThe plumber and the genius
Jan 25, 2022
1
Jan 25, 2022
1
In
The Writing Cooperative
by
Melissa Gouty
Four Fearless Ways Authors Can Use a Simple Postcard to Boost Sales
May 31, 2021
5
May 31, 2021
5
In
Better Marketing
by
Melissa Gouty
Marketing Lessons from Amazon’s Laugh-Aloud Commercial for FeministsAmazon Prime & Rapunzel
Aug 9, 2021
1
Aug 9, 2021
1
Melissa Gouty
How Compassionate Problem-Solving Leads To Profit-BuildingRichard Drew, Scotch tape, and 3M’s empire
Jul 23, 2020
1
Jul 23, 2020
1
In
Better Marketing
by
Melissa Gouty
Changing the Stereotype of Tea-DrinkersHow to create a new following for an old product
Sep 30, 2020
1
Sep 30, 2020
1