Hi, Kensi! Thanks for the response. Some of the reasons that “Crawdads” attained such popularity are

  • appealed to a mass demographic
  • There was a unifying effect of living in quiet isolation confronted by loneliness
  • A multi-dimensional plot: murder, romance, coming-of-age, nature writing encompassing universal experiences of will-to-survive, ostracism, compassion, and love.
  • Backing of INDEPENDENT bookstores
  • Word of mouth buzz and the self-fulfilling prophecy: “The book's visibility drove sales. The more it sold, the more visible it became.”

This article is where I found much of this: https://www.nytimes.com/2019/12/21/books/where-the-crawdads-sing-delia-owens.html

Thanks for reading and responding. Your comment gave me an idea about a future post on the factors that might drive a book to popularity and mass sales. Have a great day.

Writer, teacher, speaker, and observer of human nature. Creative content for the literary world. Follow me at LiteratureLust.com, Twitter, or Facebook.

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